The global ad-tech company, Affle India Ltd., grabbed headlines in today’s market session as its stock surged nearly 7%. With this hike, the ad-tech company stock has touched its fresh as well as 52-week highs.
This rally has been backed by global brokerage Citi, which initiated coverage with a strong “Buy” rating and an attractive upside target, which renewed investors’ confidence.
The global ad-tech company Affle India, with its AI-driven ad-tech solutions, consistent growth trajectory, and bullish technical signals, is fast emerging as one of the most talked-about mid-cap stocks in the digital advertising space. Let’s dive into the key factors fueling this rally.
Before going through the main topic, let’s have a quick view of the Nifty 50 and the Sensex’s performance today.
Market Updates
Today, September 09, 2025, both the Nifty 50 and Sensex opened with a gap up. Nifty 50 opened at 24,864.10, made its high/low at 24,891.80/24,814.00 respectively, and closed with a rise of 95.45 (0.39%) points at 24,868.60, whereas Sensex opened at 81,129.69, made its high/low at 81,181.37/ 80,927.97 respectively, and closed with a fall of 314.02 (0.39%) points at 81,101.32.
Indian equities ended flat as investors traded cautiously ahead of the US-Russia summit. Softer US inflation data and a dovish outlook have backed the IT and pharma stocks’ advance.
Due to the GST cut, Banking and consumer durables have gained today. However, metals and energy indices were seen as weak due to falling commodity prices.
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Catalyst: Buy Rating from Citi Boosts Investor Confidence
The main reason behind the ad-tech company’s stock’s ~7% rally is a strong “Buy” rating initiated by global brokerage Citi, which assigned a target price of ₹1,600, implying nearly 17% upside from the previous close. This “Buy” rating resonated across markets positively, which further triggered renewed buying interest in the stock.
The global brokerage Citi cited Affle’s status as a “tech-first” ad-tech leader using advanced AI to optimize digital advertising and deliver at-scale conversions (CPCU model) as key strengths. The brokerage Citi expects 20% CAGR in topline (FY24–27E) and a margin expansion of around 130 bps over the same period, underpinned by YouAppi integration and CTV capabilities.
Strong Financial Growth Trend
The ad-tech company, Affle India, has reported 621crores of revenue in Q1 FY2026, whereas the company had reported 520 crores of revenue in Q1 FY2025. The company has shown around 20% growth in its revenue. Accordingly, the company also reported around 35% and 22% growth in the operating profit and net profit, respectively. The global ad-tech company is also expecting 20% CAGR in topline (FY24–27E) and a margin expansion of around 130 bps over the same period, underpinned by YouAppi integration and CTV capabilities.
Technical Momentum Strengthens the Rally
From a technical point of view, Affle India’s stock has shown bullish signals by breaking out above its 200-day moving average. The stock is forming a rounded bottom pattern and gaining traction amid sector-wide improvement. Hence, the technical indicators attract momentum investors, which further amplifies the gains of the stock.
AI-Powered Ad-Tech Narrative Adds Appeal
The ad-tech company Affle India is increasingly perceived as a transformational AI-first ad-tech firm, as compared to other digital ad players.
Its ability to deliver real conversions and adapt new technology to changing data privacy norms (post-cookie world) has kept investors engaged and buoyant.
For more details about the company, you can visit the company’s website by clicking on the link given below.
Company’s Financial Context
The global ad-tech company, Affle India Ltd., is in a mid-cap category with a market cap of ₹ 29,142 crore. Currently, the stock is trading at a price of ₹ 2070. The 52-week high/low are ₹ 2109/1221, respectively. The Price Earnings ratio of the stock is 72.7. The ROE/ROCE are 14/16.8 % respectively. The company has not paid any dividends to date. The face value of the company is ₹ 2. The total reserves in the ad-tech company is 2,918 crore, whereas the company’s borrowing is only 82 crore.
As per June 2025 data, promoters’ holding is 55 % of the company’s share. The FIIs and DIIs holdings are 18.42 % and 13.82 % respectively. The public holding is 34.48 % of the company’s shares.